The personal data processed in this context may include the physical appearance and facial features of identifiable persons captured in photographs or video recordings.

Purposes of processing

We process these photographs and video recordings for the following purposes:

Legal basis

The processing is based on Art. 6(1)(f) GDPR (legitimate interests). Our legitimate interests consist in informing our customers, business partners and the general public about our business activities and trade fair appearances, marketing and promoting our products and services, strengthening our market presence and brand awareness, maintaining and developing business relationships, as well as in assuring and improving the quality of future event participation.

Recipients

When photographs or video recordings are published on our website, social media channels or other media, they may be disclosed to our customers, business partners and the general public.

Storage period

Photographs and footage will be retained and used for as long as they are required for the communication and documentation purposes described above.

Your right to object

You have the right to object to the processing of your personal data at any time on grounds relating to your particular situation, pursuant to Art. 21(1) GDPR. If you object, we will no longer process the photographs or video recordings in which you are identifiable, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.

If you do not wish to appear in photographs or video footage, please let a member of our stand team or the photo/video crew know on-site. We will take this into account when taking and selecting images.